Question
Why do marketing professionals care about and participate in supply chain decisions? Are small business owners are at a disadvantage if they lack the marketing
Why do marketing professionals care about and participate in supply chain decisions? Are small business owners are at a disadvantage if they lack the marketing research resources that large companies have? Why, or why not?
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Consumer Behavior Buying, Having and Being
Authors: Michael R. Solomon
11th edition
978-0133451153, 133450899, 133451151, 978-0133450897
