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Why do some managers tend to (a) inappropriately ignore opportunity cost, or (b) inappropriately consider sunk cost in the decision-making process?
Why do some managers tend to
(a) inappropriately ignore opportunity cost, or
(b) inappropriately consider sunk cost in the decision-making process?
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Fundamentals Of Strategy
Authors: Gerry Johnson, Kevan Scholes, Richard Whittington
2nd Edition
0273713108, 9780273713104
