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Why do you think RealReal's consignment platform has been so successful? Describe the brand's target market. On the face of it, there would seem to
- Why do you think RealReal's consignment platform has been so successful? Describe the brand's target market.
- On the face of it, there would seem to be a clash between the idea of luxury goods and the consignment based selling/purchasing. How has RealReal helped fight the consignment stigma?
- RealReal gives clothes a "second life." In a few sentences, createand describe a marketing campaign where the brand can highlight how their business helps the environment.
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