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why do you think some transmedia content utilizes varying levels of structure and scale in order to craft the narratives/stories that they are trying to

why do you think some transmedia content utilizes varying levels of structure and scale in order to craft the narratives/stories that they are trying to tell? what do you think having content spread that is produced in a variety of "sizes" and "shapes" across various platforms does to help make a narrative/story compelling for media consumers?

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