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Why does brand gap exist? As a brand manager, how will you use various rejuvenation strategies to effectively reduce the gap??
Why does brand gap exist? As a brand manager, how will you use various rejuvenation strategies to effectively reduce the gap??
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Essentials of Marketing Research
Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau
2nd edition
73404829, 978-0073404820
