Question
Why does market share provide a relative rather than absolute measure of performance? What types of dynamics (internal or external) and tactics (executed by marketers)
Why does market share provide a relative rather than absolute measure of performance? What types of dynamics (internal or external) and tactics (executed by marketers) can positively or negatively influence market share?
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Marketing Mistakes And Successes
Authors: James F. Dartley
11th Edition
978-0470169810, 0470169818
