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Why does personal selling work better than other communications options available to firms selling in the business - to - business market? Group of answer
Why does personal selling work better than other communications options available to firms selling in the businesstobusiness market?
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US firms have become particularly adept at hiring "born" salespeople
Personal selling employs more people in the US than advertising
Salespeople are able to tailor unique messages for each prospective buyer
US firms have become particularly adept at hiring "born" salespeople
Salespeople are proficient in all aspects of new product development
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