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Why does the complementary approach discussed in this MOOC extend beyond marketing and into functional areas such as human resources, operations and finance? (select all
Why does the complementary approach discussed in this MOOC extend beyond marketing and into functional areas such as human resources, operations and finance? (select all that apply)
Brand investments come at the expense of investments in other functional areas
People across the organisation need to deliver on the brand promise
The customer journey cuts across business processes
These functional areas are internal customers who also experience the brand
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