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Why has Point-of-Purchase (POP)become such a growing and important business in the past decade? Which industries are heavy users of POP? In what types of

  1. Why has Point-of-Purchase (POP)become such a growing and important business in the past decade?
  2. Which industries are heavy users of POP? In what types of retail outlets do POP units commonly appear?
  3. In designing a POP unit,what factors are taken into consideration?

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