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Why has this strategy of grammage reduction by marketers gone unnoticed by the consumers? Base the answer on your understanding of the consumer behaviour variable
Why has this strategy of grammage reduction by marketers gone unnoticed by the
consumers? Base the answer on your understanding of the consumer behaviour variable
of perception.
2. Will such a strategy be useful in another category of products? Give reasons for your
3. How will this knowledge of quantity reduction affect the future behaviour of the
consumers of these products?
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