Why have professional sports leagues adopted a "more is less" licensing philosophy? (A) Raises the value of each license B Ensures broader distribution of licensing agreements Creates greater price competition among licensees D) All of the above Why does Major League Baseball sell the lowest percentage of its available seating inventory than any other major professional sports league? A Prices are too high compared to other leagues B Has 3 to 5 times more seats to sell than any other league Long seasons mean more teams are out of contention for an extended period Baseball is no longer "America's Pastime" Which of the following is NOT typically a benefit feature of a seat license program: A "Lifetime" guarantee to the best seats in the house B) The right to transfer /sell the PSL to another party C The chance to invest in the team's future The typically deeply discounted price associated with PSL purchase Which of the following factors most accounts for the significant growth of television rights fees for professional and collegiate sport? A Competition between major networks B Fans insatiable appetite for watching televised sport The proliferation of cable and regional sports networks Major sports leagues demanding ever-increasing rights fees The average royalty rate charged by major sports leagues generally fall into a range of wholesale price of the goods sold. A 6.5-8% B) 8-12% 11-14% 17-20% % of the Of the "Big 3" revenue sources, which of the following generally produces the greatest amount of annual income? A Sponsorship sales B) Naming rights Concessions Premium seating (suites/clubs) E) Parking The key revenue source for Regional Sports Networks is: A Monthly subscription fees charged to viewers B Rights agreement fees charged to major carriers (Comcast, Fox) to air RSN programming Selling commercial advertising in the form of 30-second commercial units Rights fees charged sports properties to televise their conference or individual school games