"Why in the world do we need to hire a salesperson?" June, the creative director of Thompson Systems, asked before pausing to take a long drink of her expresso. It wasn't the first time she had raised this question to the team.

Thompson Systems is a new innovative graphic design company located in Calgary, with a focus on using artificial intelligence (AI) to create unique, targeted content for clients' audiences. The company consists of three young designers and two data analytics experts and is trying to break into the crowded Vancouver marketplace.

"We're designers and analytics experts, not salespeople," Harry replied. "We need someone with some sales skills. Besides we've been over this before, you know," he added, exasperated.

"Yes, but we claim to be able to create content that will draw in customers for our clients," June shot back. "If we can't create content to sell our own agency, how in the world do you think others will trust us to do it for them?"

"June has a point," Luke admitted. "I believe we could create some incredible social media posts, and a webpage that will knock the socks off our potential clients."

"But that won't be enough," Harry countered. "There are other things that salespeople do that our webpage and social media posts can't begin to do."

"Who wants to spend what little money have right now on salesperson?" June asked, seeming to take a poll of the team gathered around her desk on a break. "Cash is tight! We need customers and we are going to need some long-term relationships with those customers if we hope to survive in Calgary. The way to accomplish that is by creating outstanding content, with our AI insights. We need to spend every dime we have or can borrow, on doing just that. Our quality, our expertise, our uniqueness will bring in the business. It won't happen by hiring a salesperson."

Question:

A. write a reply to June that outlines why Thompson Systems might need to consider hiring a salesperson.