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Why is benchmarking challenging? It can be difficult to find an equivalent firm (based on business size, types of businesses, etc.) on which to compare.
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Why is benchmarking challenging?
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It can be difficult to find an equivalent firm (based on business size, types of businesses, etc.) on which to compare.
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Financial information about public firms is hard to locate.
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Ratio analysis does not allow you to compare firms of different sizes.
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It is very likely that your analysis will not allow you to come to any conclusion about your companys performance.
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