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Why is consumer risk perception an important aspect in the selection, purchase and use of services? How can companies reduce consumers' risk perceptions?
Why is consumer risk perception an important aspect in the selection, purchase and use of services? How can companies reduce consumers' risk perceptions?
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Topic Environmental Conservation and Sustainable Practices Introduction Environmental conservation and sustainable practices have become increasingly ...
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
