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Would you consider Brand Beckham an example of a global brand? What are some ways David Beckham extended his brand before and after retiring from
Would you consider Brand Beckham an example of a global brand?
What are some ways David Beckham extended his brand before and after retiring from soccer?
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
