1. Why is CUSTOMER SASTISFACTION considered to be a critical advantage in the Marketing of Financial Services?

2. Discuss and explain the various scenarios that Financial Service Companies may be faced with as they manage customer retention. In your response, explain why consumers are often reluctant to defect and how Financial Service Companies manage defection.

3. Discuss the Rational Decision Process in the context of Financial Services Marketing. How important is this process in managing Customer Delight in Marketing Financial Services?

4. Your Author writes on page 53 of your text, Marketing Financial Services: "When developing financial services marketing strategies, it is essential to appreciate some of the limitations cited in this chapter. However, it is equally important to appreciate the ethical dilemmas that these limitations present to the financial services marketer. The abuse of the consumers' inability to process the necessary information when evaluating a financial service is not only unethical, but in certain cases, it may violate regulations and result in legal repercussions. It is therefore essential for a financial services marketer not only to be aware of regulations that govern and restrict their marketing activities, but also to be fully aware of the company policies that may constrain the scope of activities one could engage in." Discuss.

5. Discuss the Key Strategic Considerations a Marketer should consider in Pricing Financial Products.

6. Discuss the key steps to follow in the Advertising of Financial Services.

7. Discuss the key challenges marketers face in managing Distribution Systems in Financial Services Marketing?

8. Your author writes on page 177 of your text: "The new product introduction process is a fascinating aspect of financial services marketing. A new product can be introduced at a considerably quicker pace in financial service markets than other markets. This is largely attributed to the fact that the introduction of new financial products and services does not necessarily require the development of entirely new physical objects or the deployment of elaborate and technologically sophisticated product development processes." Discuss

9. Discuss market segmentation, including its definition and key steps. What are the key benefits of effective segmentation of financial markets?

10. Discuss the justifications and benefits of placing a high priority on customer satisfaction in Financial Services organizations.

11. Discuss the key approaches marketers use to measure and manage customer loyalty? What are the strategic advantages of focusing on this key marketing strategy?

12. Discuss the Rational Decision-Making process and the Challenges to the Traditional Theory of Rationality.