Question
Why is defining the problem the most important step in the marketing research process? Please ta-lk it out (di-cuss) how the research objective flows from
Why is defining the problem the most important step in the marketing research process? Please ta-lk it out (di-cuss) how the research objective flows from the definition of the problem.
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Marketing Research
Authors: Alvin C. Burns, Ronald F. Bush
7th edition
0133074676, 978-0133074673
