Question
Why is estimating the ROI of an CRM project difficult? What need to be accounted for inthe estimation of the ROI of an CRM project?
Why is estimating the ROI of an CRM project difficult?
What need to be accounted for inthe estimation of the ROI of an CRM project? What are the major stages in such estimation?
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Quantitative Analysis For Management
Authors: Barry Render, Ralph M. Stair, Michael E. Hanna
11th Edition
9780132997621, 132149117, 132997622, 978-0132149112
