Why is Five Guys so successful? Describe Five Guys core competency, and explain how the company built it.

Five Guys success led to imitation attempts by more recent entries in the fast-casual better burger segment of the restaurant industry such as BurgerFi, Shake Shack, and Smashburger. Do you think these new entrants are competitive threats to Five Guys? Why, or why not? If you think they are competitive threats, what should Five Guys do about it, if anything? Explain.

Do you think a trend toward more healthy eating threatens Five Guys? If so, what could the company do about it? For example, should the company change its menu to include healthier choices or continue with what made Five Guys so successful?

Do you think Five Guys will be as successful outside the United States as it has been in its home market? Why or why not?