1. _{Why is growing the number of users such an important metric for social media companies? How does Metcalfes Law relate to the profitability of social media companies?}
2. _{Most social media companies rely on ad revenue as their main source of income. What are other ways that LinkedIn generates income? Why is it important for a company to have multiple ways of generating income?}
3. _{Why do recruiters and job seekers like LinkedIn? Explain why an employer may dislike LinkedIn. Is there a strategic disadvantage to having your employees list detailed profiles on LinkedIn?}
4. _{LinkedIn targets a specific demographic: working professionals. They tend to be older and better educated. Why might advertisers be more interested in this group than others?}
5. _{Microsoft creates software focused on supporting businesses. LinkedIn focuses on creating a platform for business professionals. Does the acquisition of LinkedIn make sense? What type of synergies could come from integrating products from these two companies?}
6. _{How would the integration of LinkedIn into Microsoft Office Suite be beneficial?}
7. _{How would enabling draft rsums in Microsoft Word to update connected LinkedIn profiles be beneficial?}
8. _{Suppose you are advising Microsoft about future acquisitions. Which company would you recommend as a good acquisition? Why?}