Question
Why is Harley-Davidson trying to attract younger buyers? Why is financing / lending an important issue for Harley as it pursues younger riders? What risks
Why is Harley-Davidson trying to attract younger buyers?
Why is financing / lending an important issue for Harley as it pursues younger riders?
What risks does Harley face by offering greater access to lending services for its buyers?
What strategies would you recommend, that are not mentioned in the article, to get younger buyers to purchase Harley's motorcycles?
Explain how motorcycles might fit well with younger consumers and their lifestyles.
Step by Step Solution
There are 3 Steps involved in it
Step: 1
HarleyDavidson like many other established brands is trying to attract younger buyers for several reasons Demographic Shifts The aging of HarleyDavidsons traditional customer base poses a challenge fo...
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Step: 2
Step: 3
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Business Statistics For Contemporary Decision Making
Authors: Ken Black, Ignacio Castillo
3rd Canadian Edition
1119577624, 9781119577621
