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Why is intangibility an important characteristic of services? Services must be visible to have value Services are regularly monitored for change Services are a performance
Why is intangibility an important characteristic of services?
Services must be visible to have value
Services are regularly monitored for change
Services are a performance that cannot be resold
Services cannot be stored for later consumption
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Fundamentals of Management
Authors: Robbins, DeCenzo, Coulter
7th Edition
132996855, 0-13-610982-9 , 9780132996853, 978-0-13-61098, 978-0136109822
