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Why is international brand recognition importantfor a global company? Give one example of such a successful brand anddiscuss why it is so successful.
Why is international brand recognition importantfor a global company?
Give one example of such a successful brand anddiscuss why it is so successful.
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Consumer Behavior Buying, Having and Being
Authors: Michael R. Solomon
11th edition
978-0133451153, 133450899, 133451151, 978-0133450897
