Question
Why is it essential that market research plans demonstrate that they will collect information that will enable clear identification of customer needs, wants and expectations?
Why is it essential that market research plans demonstrate that they will collect information that will enable clear identification of customer needs, wants and expectations? Who might be the potential respondents be if this is the aim of the research ?
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Managing Drug Supply
Authors: Management Sciences For Health, Euro Health Group
2nd Edition
1565490479, 978-1565490475
