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Why is it extremely important to focus using market research to find actionable information? Question 12 options: Qualitative is actionable; Quantitative is not. Companies always

Why is it extremely important to focus using market research to findactionableinformation?

Question 12 options:

Qualitative is actionable; Quantitative is not.

Companies always need to know more about their market.

Many of the things we can learn in research are not things that help the company make good choices.

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