"Why is it important for business strategy to drive organizational strategy and IS strategy ?What might happen if business strategy was not the driver ?" The business strategy provides the backbone for the entire organization's operations and goals/objectives. In order for an organization to have an adequately synchronized business strategy, organizational strategy, and IS strategy. the company's business strategy must be defied as well as followed through with. The business strategy provides the organizational and IS strategy with the guidelines and mission of their departments . This allows for the leaders of those business units to strategize and deploy initiatives based on the goals and objectives set out by the business strategy. The fram eworks of the business strategy are also critical - from the cost leadership. to the differentiation to the focus ofthe organization, the way the business strategy is laid out provides the basis for the organizational and IS strategy. The business strategy helps to define factors such as how the IS strategy manages the hardware/software/data/etc. within the organization. If the business strategy is to follow a cost-leadership strategy, but lS continually has to replace hardware and ultimately raising their expenditures, it is not conducive to ensuring that the company is able to offer the lowest-cost product. Conversely, if the organizational strategy is not in line with the business strategy. for example if a company is unable to gather metrics that provide responses to how customers are responding to a new initiative to help differentiate a product, then the business strategy is at risk to fail. A situation in which IT improperly impacted the business strategy comes from a previous technologyoriented company I worked for. The focus ofthe company revolved around providing a unique and m emorable customer experience while providing exceptional customer support. One day. a customer's email platform became unresponsive due to an IT error related to networking issue that communicated with the hardware and the customer's device. The error should have been quickly resolved and the customer sent on their way. However, the IT strategy lacked a method to ensure the customer had an exceptional interaction with the IT team. The customer ended up having a very poor experience and it reflected on the entire business strategy because it became a PR issue. This is an example ofhow even though there was a business strategy in place to ensure synchronized messaging across the company, that a failure from the IT side can impact the overall ['LlStDIDEI' experience