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Why is it important to allow those at lower levels of the firm to have a role in choosing and implementing a firm's strategy? They
Why is it important to allow those at lower levels of the firm to have a role in choosing and implementing a firm's strategy? They are closest to the action. They are responsible for motivating employees. It allows the CEO to focus on more global issues. The strategy does not always support the mission or vision
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Rethinking Prestige Branding: Secrets Of The Ueber-Brands
Authors: Wolfgang Schaefer, J P Kuehlwein
1st Edition
0749470038, 9780749470036
