1. Why is it important to combine human observations and ingenuity along with big data analytics?
2. How can decision makers make better decisions by using the combination of the human aspect and data analytics together?
3. How did Starbucks suffer from not properly using its data from geographic information systems with sufficient expertise in 2007 and 2008?
4. Do you think humans make better decisions than the support systems they utilize?
5. In what ways have decision support systems helped and or hindered you?