1. Why is it important to study consumer ethics?

• Provide an example of a company that did not engage in consumer ethics. If this is your place of employment, or a private matter, you can use an alias.

1. TheAdvertising Self-Regulatory Council (ASRC)establishes the policies and procedures for advertising industry self-regulation, including the National Advertising Division (NAD), Children's Advertising Review Unit (CARU), National Advertising Review Board (NARB), Electronic Retailing Self-Regulation Program (ERSP), and Online Interest-Based Advertising Accountability Program (Accountability Program.) The Council of Better Business Bureaus administers this self-regulatory system.

• Discuss the pros and cons of self-regulation.

1. Find and discuss ads representing two of the following:

• Exploitive targeting of children
• Overaggressive advertising
• Cause related marketing
• Societal marketing for profit
• Societal marketing for not for profit.