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Why is online marketing to children a controversial practice? What is the Children's Online Privacy Protection Act (COPPA) and how does it protect the privacy
- Why is online marketing to children a controversial practice?
- What is the Children's Online Privacy Protection Act (COPPA) and how does it protect the privacy of children?
- How do companies verify the age of online users?
- Should companies be allowed to target marketing efforts to children under the age of 13?
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Marketing Management
Authors: Greg Marshall, Mark Johnston
2nd edition
9781259094972, 78028868, 1259094979, 978-0078028861
