Question
Why is place in the marketing mix so important for brands? How do the sales & marketing teams of a brand need to be involved
Why is "place" in the marketing mix so important for brands? How do the sales & marketing teams of a brand need to be involved in the launch process of a product?
Define
integrated Brand
- Brand Identity
- Promotion
- Advertising
- Brand Loyalty
- Brand Positioning
Step by Step Solution
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There are 3 Steps involved in it
Step: 1
Place in the marketing mix refers to the distribution channels and methods used by brands to make their products or services available to customers It is crucial for brands for several reasons 1 Acces...
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Step: 3
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Entrepreneurship
Authors: Andrew Zacharakis, William D Bygrave
5th Edition
1119563097, 9781119563099
