Why is Samsung Electronics ecoubtering problems selling its flagship line of smartphones, the Galaxy? How should it compete against premium phone makers such as Apple and low-cost leaders such as Oppo and Micromax? Do you think Samsung will make a comback with its Galaxy line of phones? why or why not?

EXHIBIT MC17.2 Samsung Electronics Revenues (left vertical axis) and Net Income tright vertical axis) in $ billions 2000-2016 $30 $250 $25 $200 $20 RE $150 $15 $100 $10 $50 $5 1 $0 $0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 Revenue Net Income 40% Samsung Apple 35% 30% 25% 20% 15% 10% 5% 0% 2011 2012 2013 2014 2015 2010 2016 2017