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Why is the gross margin for customer 2 0 4 3 so low? Is it due to low sales or to selling products that have

Why is the gross margin for customer 2043 so low? Is it due to low sales or to selling products that have low margins?
Why is the gross margin for customer 2088 so high? Is it due to a high level of sales or to selling products that have high margins?
If you could choose to advertise a special sale to only special customers, would you advertise to customer 2086 or to customer 2053? Explain.

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