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Why is the pre-call planning most important step in the selling process? It takes very little time and yet has a significant effect It generates

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Why is the pre-call planning most important step in the selling process? It takes very little time and yet has a significant effect It generates specific industry, customer and competition knowledge and sets objectives for the sales process It is the favorite skill of salespeople and they love to practice it. It is the first step in the selling process+

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