Question
Why is the product life cycle (PLC) an important consideration in selecting and developing a marketing strategy? Explain the core differences among the PLC stages.
Why is the product life cycle (PLC) an important consideration in selecting and developing a marketing strategy? Explain the core differences among the PLC stages. Using a product or industry, provide an example of a promotional strategy for each PLC stage. p-163 Marketing Strategy - Ferrell Hartline
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Marketing Mistakes And Successes
Authors: James F. Dartley
11th Edition
978-0470169810, 0470169818
