Why is the value of microconversions included in the economic value of websites?

 

a. It inflates economic value and makes the data look more impressive.

 

b. It is realistic, since microconversions contribute to future conversions.

 

c. It is required by financial accounting standards.

 

d. It helps the web analytics department justify its budget.

 

e. None of the above; microconversions are not included in economic value.