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Why is understanding the 4 A s so crucial for businesses to be successful in rural markets? Provide examples to support your arguments?
Why is understanding the As so crucial for businesses to be successful in rural markets? Provide examples to support your arguments?
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Understanding the 4 As Accessibility Affordability Awareness and Acceptability is crucial for businesses to be successful in rural markets These facto...
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Global Marketing management
Authors: Masaaki Kotabe, Kristiaan Helsen
5th edition
470505745, 978-0470505748
