Why is understanding the target market a crucial aspect of the communication process? 2. Why might a marketing manager choose to promote his or her product using persuasion? Give some current examples of persuasive promotion 3. How does a Web site's ease of use affect its ability to create attention, interest, desire, and action? Provide an example of a website that does a good job of this. 4. How can advertising and publicity work together? Give an example. 5. How do different forms of sales promotion erode or build brand loyalty. If a company's objective is to enhance customer loyalty to its products, which sales promotion technique would be most appropriate