Question
Why might major changes in the manufacturer's pricing policies for the channel members? How might the manufacturer mitigate the negative effects of such changes?
Why might major changes in the manufacturer's pricing policies for the channel members? How might the manufacturer mitigate the negative effects of such changes?
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Business research methods
Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff
8th Edition
978-032432062, 0324320620, 1439080674, 978-1439080672
