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Why should companies develop and introduce new products? 1 . Because it is relatively inexpensive and therefore worth the time 2 . To keep their
Why should companies develop and introduce new products?
Because it is relatively inexpensive and therefore worth the time
To keep their product designers busy
To replace deleted products so the broadness of the marketing mix remains unchanged
Because new products are almost always successful
Because failing to do so can threaten the future success of the firm
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