Why should organizations identify their target markets when creating a social media information system $($SMIS$)?$ More than one answer choice may be correct.

Multiple select question.

a$.)$ some target markets may be unlikely to use an SMIS without certain features.

b$.)$ social media marketing is more cost effective if it targets specific markets.

c$.)$ more than one SMIS may be needed to reach multiple target markets.

d$.)$ different social media platforms attract and cater to different markets.