Why the competition in the cellphone apps market is so intense? Is an intense competition in the market for cellphone apps beneficial for consumers and the society? If so little profit can be made, will this deter app developers from developing new apps? Besides in-app purchases and forcing app users to watch advertisements, what other strategies can app developers use to make profits? Can you think of some strategies to induce customers to pay for downloading apps? Should the government do something to regulate the market? Should the government make the competition in the market less intense? How can the government help app developers given that the profit can be made is so little