Why this statement?Lets first highlight the advantages, which are revenue maximization, competitiveness, and strategic fit. With revenue maximization, this comes into play since airlines can charge for a ticket with the mindset of making as much money as possible based upon demand. With competitiveness, airlines can price tickets (mainly base fares) low to gain market share and maximize revenue. With strategic fit, this offers airlines the ability to price competitively based upon the market conditions