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Why Toyota used an old name to bring new technology to drivers Toyota targeted mainstream drivers wary of new tech and reluctant to be early

image text in transcribedimage text in transcribed Why Toyota used an old name to bring new technology to drivers Toyota targeted mainstream drivers wary of new tech and reluctant to be early adopters Honda Motor Co. and Toyota Motor Corp. have steadily China even though the vehicles do not quality for paying Hybrids not only have ended the twem in China's new-car market but have helped position declectic b The strategy is finally peckers to buck the dow thumperture sales and p The naming of Toyota Auris del as the Calls back that may have bee familiar to many Toyota drivers from the past, while speeding my test of Collyers the expense by Along with the now a theived Conwold our styling and improved 3,000 specifications that to additics who called the shelf price compared to the old model, with hybrid venicallying at to be left behind by schology ven if they hely cate the tangible h The challenge for the 2019 lunch of the Concil was to hybrid schnology, which offers lower is the ply pel can without me of t perceived sange and charging limitations of y Tey also wamedades about byheds, and to highlight developed with The & Perip- Dost the King with the Colybd Come the age, with interest in and consideration of the Consolle jumping sharply, and sales increasing by a bal5% compared to the previous Add This in Toyota winning the 2020 Marketing Work Ma O 1. How can Tayt add to out bybrid eile and the 2. Downbrid ochingy will have an impact on the Toy's alles 1. Do you think Toy can gain competitive advantage from hybrid holy and why? bb.cas.edu.om/webapps/blackboard/execute/announcement?method=search&context-mybb&viewChoice-2&course_id=_14856,1&searchSelect- 14856 Dear students Here you find general instructions about case study assessment 1. Type in A4 paper, single space; font type and size=Arial 12; margin-1 inch for all sides. 2. Include your group name, case number and student ID no. in the cover page. 3. Be original. 4. Include any references if some ideas were taken from books, magazines, or the Internet. 5. Number of pages (excluding the cover page): Between 2-3 Pages. Maximum 1200-1500 words 6. Must solve all THREE questions, each question worth 5 marks, total 15 marks 7. Plagiarism aallowed 20% 8. Rename the word document e.g. "Ahmed 2017584999" 9. Deadline: 24/12/2020 @ 4 pm, 10% of total mark will be deducted for each hour delay Case study Posted on: Sunday, December 13, 2020 11:13:23 PM GST Dear students This announcement attached with student ID and Case study number Each students must answer the allocated case study Submission: 24/12/20209 PM 110 Posted by Amee Posted to: Marke II e Oimage text in transcribedimage text in transcribed

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