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Why would a firm eliminate an item within a product line? The product undermined its own brand. The firm must maintain its presence in this
Why would a firm eliminate an item within a product line?
The product undermined its own brand.
The firm must maintain its presence in this market.
The firm decided to refocus marketing efforts on this item.
The firm has decided to capture new markets.
The product being eliminated is overly profitable.
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Quantitative Methods For Business
Authors: David Anderson, Dennis Sweeney, Thomas Williams, Jeffrey Cam
12th Edition
840062338, 840062346, 9780840062338, 978-0840062345
