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Why would the investor's required rates of return on bonds (with same face value, term, and coupon rate) of two different companies be generally different?

Why would the investor's required rates of return on bonds (with same face value, term, and coupon rate) of two different companies be generally different? Discuss with reasons.

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The investors required rates of return on bonds of two different companies can generally be different due to several factors 1 Credit Risk The creditw... blur-text-image

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