1. Why would Under Armour want to be sure that consumers can clearly see different models as well as its mission and guarantee on the brand's website? Justify your answer with relevant theories and concepts.
2. How does the social element of Under Armour compel consumers to purchase its apparel? How do some of these groups exert social power on consumers? Apply relevant concept and theories.
3. Apart from the Elaboration Likelihood Model and Balance Theory, choose one other attitude change theory. Use this theory to explain how Under Armour changed/can change consumer attitudes.