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Wildhorse Toys management is considering eliminating product A, which has been showing a loss for several years. The companys annual income statement, is as follows:
Wildhorse Toys management is considering eliminating product A, which has been showing a loss for several years. The companys annual income statement, is as follows:
A | B | C | Total | ||||||
Sales | $2,292,000 | $1,400,000 | $1,818,500 | $5,510,500 | |||||
Variable expenses | 1,658,000 | 600,200 | 1,091,900 | 3,350,100 | |||||
Contribution margin | $634,000 | $799,800 | $726,600 | $2,160,400 | |||||
Advertising expense | $530,000 | $429,000 | $520,000 | $1,479,000 | |||||
Depreciation expense | 17,100 | 10,600 | 21,900 | 49,600 | |||||
Corporate expenses | 90,600 | 80,700 | 105,600 | 276,900 | |||||
Total fixed expenses | $637,700 | $520,300 | $647,500 | $1,805,500 | |||||
Operating income | $(3,700) | $279,500 | $79,100 | $354,900 |
Advertising expense - Specific to each product. Depreciation expense - Specific to each product; no other use available, no resale value. Corporate expenses - Allocated based on number of employees.
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