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Will 27,000 consumers pay RM199 for a drive-in experience? How can Perk Idea, as a company, introduce this new service (a drive-in experience) now, with

Will 27,000 consumers pay RM199 for a drive-in experience?

How can Perk Idea, as a company, introduce this new service (a drive-in experience) now, with that price, during this period? Based on a report on May 30th by Bloomberg, a lot of Malaysians feel the full brunt of the coronavirus pandemic, and probably slip into a recession soon.

TWO(2) supports from marketing environmental factors.

  1. Political, legal, and ethical
  2. Sociocultural

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