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will be more likely to try Kokomochi's other products. As a result, sales of other products are expected to rise by $2.01 million each year.
will be more likely to try Kokomochi's other products. As a result, sales of other products are expected to rise by $2.01 million each year. What are the incremental earnings associated with the advertising campaign? Note: Assume that the company has adequate positive income to take advantage of the tax benefits provided by any net losses associated with this campaign. Calculate the incremental earnings for year 1 below: (Round to three decimal places.)
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